Everybody has heard the expression ‘content is king’ applied to web pages. If that is really true why are there so many pages full of great content that don’t appear anywhere in the Google SERPs?

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Normal 0 false false false MicrosoftInternetExplorer4 Normal 0 false false false MicrosoftInternetExplorer4 With the global recession showing no imminent signs of getting better those involved in the travel industry must make their  marketing efforts more effective. Traditional high street travel agents are struggling as peoples holiday budgets dwindle and as increasingly Google et al increasingly is where holiday makers are researching and buying their holidays and flights. Because of this many travel agents increasingly are turning to their website and online marketing as an important way of generating new business.

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With high street retailers fearful of poor Christmas sales and an increasing number going bust Open Eye Marketing, an innovative SEO and pay per click agency, suggests savvy retailers can prosper by turning their attention away from the high street and onto the web.

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In a surprise recent move by Google it has done a U Turn in allowing advertisers once again to advertise gambling products and websites “as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number”

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Despite Google posting is its first ever quarterly decline in Ad revenue recently there is plenty of evidence that Google advertising spend and wider digital marketing mediums, most especially Google Adwords pay per click can and is well placed to prosper where more traditional advertising mediums are in trouble. In the year when digital advertising spend is expected to exceed TV for the first time there are considerable pointers highlighting how digital marketing with Google advertising as the flagship example will become increasingly important to advertisers from small business marketing managers to large corporate brands.

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If you would like to advertise your business on the world’s most popular search engine, how can you do so? Do you need to shell out hundreds of dollars just so that Google can send some traffic your way? What if you have a smaller budget for advertising because you are just starting out in your business?

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Although television, print and radio ads are still very much present today, there is a new generation of an advertising medium which has taken the world by storm: Internet advertising. If you are a small, medium or large-scale entrepreneur, the products or services that you offer will not be considered a hit unless they have been advertised online.

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A lot of people have this misconception that once they create an account with Google AdWords, they will experience instantaneous results when it comes to promoting their website. What they do not know is that there are intricacies to the way that the Google AdWords program works, which is why they initially cannot overcome the challenges of this advertising program.

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The most popular form of pay per click advertising is the Google AdWords.  If you have a new online business you might consider this method of promoting your website.

The minimum deposit to get started with Google Advertising is £5. Many of the popular hosting services offer you free startup money to get you started with your advertising campaign too. It is very simple to start a campaign with this type of marketing. You can take advantage of the Starter Edition which offers an easier interface.

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Pay per click has been around for almost 10 years on the World Wide Web.  It is growing in popularity as the Internet is growing.  There are a few things to understand about this type of advertising.

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